Start with the people affected.
What happened? Who encountered the barrier? What would make a meaningful difference to them?
Advocacy · Accountability · Action
Get right.
Go on record.
Every policy lands on a person.
A worker deserves a fair opportunity. A customer deserves access. A family deserves to be heard. The DEIA Chamber of Commerce brings their experiences into public view and calls on organizations to act.
Prepare for the responsibility. Respond to the harm. Follow through.
National messaging.Regional action.Individual stories.
01 / The people behind the policy
Fair treatment.
Meaningful access.
Something done about it.
People carry the consequences of decisions made far from their lives. We report on those consequences, ask organizations to answer for their choices, and document the work that follows. Companies doing useful work deserve a fair record, too.
Put the questions on record.
Seek specific answers from the people responsible. Give organizations space to respond in their own words.
Stay with the story.
Track the commitments, examine the evidence, and return to the people who were promised a change.
02 / The standard for repair
Remorse.
Regret.
Remuneration.
When harm occurs, people deserve an acknowledgment and a meaningful response. These are the questions we bring to the public record.
Remorse
Name the harm and the people affected. Acknowledge the decisions that contributed to it.
Regret
Explain what will change in policy and practice. Identify who is responsible and when the work is due.
Remuneration
Describe the material repair for affected people and communities. Provide evidence that it reached them.
A statement starts the record. Evidence shows what followed. Our reporting examines actions and outcomes; an expression of remorse remains the organization’s own statement.
Submit a statement ↗03 / A question worth asking
What is DEI?
What does the A add?
DEI stands for diversity, equity, and inclusion. DEIA adds accessibility: whether people can actually enter, understand, use, and take part in what is offered.
Diversity
Different people, backgrounds, and experiences are represented.
Equity
People have fair opportunities and the support they need to participate.
Inclusion
People can contribute, belong, and influence decisions.
Accessibility
Barriers to participation are identified and removed.
04 / Reporting & public response
Follow the story.
Check the record.
Original reporting, public statements, and the experiences behind the headlines. Our opening reporting priorities are Target and Texas Roadhouse.
August 20, 2026
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05 / Organizational membership
Build a history
of doing the work.
Preparation begins before a public crisis.
The Chamber brings organizations into an ongoing relationship around access, fair treatment, and accountability. The work creates a history that people can examine: questions asked, commitments made, and changes documented.
Opening phase
Start with a conversation.
We are accepting organizational inquiries and statements. Membership services will open in phases, with the scope and terms confirmed before enrollment.
- Preparation: identify priorities and the people responsible for progress.
- Documentation: establish a record of commitments and work.
- Professional connection: develop the relationships needed to act.
Dues and service fees are separate from repair owed to affected people. Membership does not determine editorial findings. Useful work by nonmembers belongs in the record, too.
06 / The people doing this work
Experience earned
in the field.
Our team’s work with newsmakers and historical figures reaches back to terrestrial radio and television.
Our professional relationships span journalism, film, music, education, policy, human rights, social justice, construction, and real estate. We bring that experience to the reporting, organizational guidance, and local relationships this mission requires.
We care about what happens to the people at the other end of a policy.
07 / Learn in public
Friction is traction.
A difficult question can give us something to work with.
We ask “What is DEI?” in public, listen to the answers, and examine how information travels. We use the questions and disagreements to make the next explanation clearer—and the next action more useful.
Go on record.
Tell the public where your organization stands, what it is doing, and what people can expect next.
Submissions are held for review. Published records identify the statement, its source, and the evidence available.
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